Thursday 3 September 2020

TikTok has over 50m daily active users in the US

 "TikTok, in its lawsuit challenging a ban by the President Donald Trump administration, revealed its monthly users have grown almost 800 percent since January 2018, CNBC reported.

Back then, the app was used by around 11 million Americans, according to CNBC. Then a year later, that number more than doubled as TikTok reported 27 million monthly users.

And finally, by this year, the app was averaging 91 million users per month, with over 100 million by the time the pandemic had set in and was keeping Americans at home, and over 50 million who use the app every day, according to CNBC.

Globally, the app has seen an equivalent spike, with 55 million in January 2018 increasing to 689 million by July 2020, CNBC reported."

Source:  PYMNTS, reporting data from CNBC, 24th August 2020

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