1/3 of Americans say they avoid restaurants with online ratings of less than 4 stars

"Online reviews are a key driver of restaurant revenue, with one-third of customers saying that they avoid eateries with ratings of less than four stars. Social media is just as vital to driving business, with 72 percent of customers reporting that they have used Facebook to decide where to eat. Both of these channels are plagued with fraud, however, including fake reviews and phishing scams on social media. This month’s Deep Dive explores how restaurants can identify fake reviews and have them removed, and how they can educate their customers to spot impostors on social media."

Source:  PYMNTS, 12th June 2020