Wednesday 22 May 2019

China accounts for over 50% of smart speaker shipments

"China has surpassed the United States to lead the smart speaker market.
According to new data from Canalys, China’s smart speaker shipments grew by 500 percent in Q1 2019 to achieve a 51 percent market share. The U.S. has dropped to a 24 percent market share in the same quarter, down from its 44 percent share in Q4 2018.
Baidu, for example, shipped 3.3 million speakers, bolstered by an exclusive sponsorship deal with China’s national TV channel, CCTV, on its New Year’s Gala on Chinese New Year’s Eve. The promotion prompted users to download the Baidu app, which handed out more than 100 million coupons. The company is now in third place in smart speaker shipments, behind Amazon at 4.6 million and Google at 3.5 million. Alibaba and Xiaomi each had 3.2 million shipments, with both benefiting from Chinese New Year promotions."

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