Smartphones (55%) topped PCs (36%) in Q4 for the percentage of pre-roll ad impressions shown on broadcaster platforms that distribute TV content online. Smartphone pre-roll impressions were highest on publisher platforms at 69%, which Ooyala defines as including news and media organizations. Broadcasters saw mid-roll impressions on smartphones rise to 28% in Q4 from 16% in Q3, while publishers experienced a jump to 51% from 44% for the same periods.
Mobile video plays have increased by about 20% in North America over the past two years as more carriers offered unlimited data plans to attract new users and younger consumers use mobile devices as their primary screens. New, high-tech phone models helped smartphones snag an additional 7.2% of video plays in the past year."
Note - data is taken from sites that Ooyala serves ads to - and does not include YouTube or Netflix for example
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