"From August 3 to October 31, 2017, National Geographic's Safari Live garnered 220 million total views on Facebook Watch, 187,000 shares, likes and comments and 8.3 million video views, according to data from the publisher made available to Marketing Dive. The show saw rapid follower growth, adding 7,500 followers in August, 52,000 followers in September for a month-to-month increase of 583% and 65,000 fans in October, representing another 25% gain.
Nat Geo launched Safari Live in 2015 as an interactive way for digital viewers to experience an actual safari. It had been broadcast live on YouTube twice daily before Facebook asked the brand to join the alpha launch of Facebook Watch, with its first broadcast on August 2."
dentsu 2022 Media Trends
2 years ago
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