Monday, 6 February 2017

Snapchat has 158m daily active users

"A daily habit. In 2012, Snap says it went from 1,000 daily users to 100,000. A year later, it was at 1 million daily users. Now 158 million people on average use the service and create over 2.5 billion Snaps -- short videos or images -- every day. On average, more than 60 percent of the company's daily active users create Snaps with its camera every day. Users visit Snapchat more than 18 times a day, on average, and spend 25 to 30 minutes on the app.
Slowing growth? Snap warned that its daily active user base may not continue to grow, and that its user growth showed a slowdown in the past couple of quarters of 2016. In the beginning of the September quarter, its base increased 7 percent from the June quarter. But in the latter part of the September period, its user base was "relatively flat," which resulted in an overall 4 percent sequential rise. It also added only 4.5 percent more users from September to December (before that, the user base had risen sequentially in the double digits on a percentage basis).
iPhone effect. The "majority" of Snap's users have iPhones. "As a result, although our products work with Android mobile devices, we have prioritized development of our products to operate with iOS operating systems rather than smartphones with Android operating systems." Sorry, Google."

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