Friday, 9 October 2015

Dollar Shave Club has 2.2m subscribers

"You remember Dollar Shave Club, don’t you? The company’s first ads, which called for simplicity and emancipation from razors with “a vibrating handle, a flashlight, a back scratcher, and 10 blades” were actually funny enough to go viral over the past few years. The first of them has been viewed more than 19 million times on YouTube.
Well, that upstart company is now claiming to have overtaken Schick as the second-best selling razor cartridge in the U.S., though as a private company the numbers haven’t been independently confirmed.
Unlike razor giants Schick and Gillette, Dollar Shave Club uses a subscription model. The company currently claims to have 2.2 million subscribers who receive either four or five razors per month, depending on the plan."

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