Wednesday, 26 August 2015

Early Metrics for Advertising on Instagram

"Instagram has launched advertising in 6 markets including US, Canada, UK, France, Germany and Australia. Our early advertising index shows a global CPM of $6.29 (USD). While this is a very early indicator (and about 90% higher than Facebook’s overall global CPM in Q1), it does point to a brand’s value of Instagram as a premium channel to engage with customers. The CPC for these ads is is $0.42 which is only two cents higher than all Facebook ads.
Overall available ad impressions on Instagram is a lot lower than Facebook and carefully managed and tested by Instagram to continue an optimal user experience. However with 40% of all Instagram engagement being one way (i.e. consumers following brands), there is clearly an appetite from the Instagram audience to engage with high quality content."

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