Shop Direct reduced the number of catalogues it prints from 29 million to 4 million

"With a history rich in catalogue retailing, Littlewoods.com owner Shop Direct knows a thing or two about product presentation.
But in recent years, as the company has embarked on a digital-first strategy, the vast majority of the business's time and energy has been spent increasing customer engagement and maximising revenues of its five online brands, which also include Very.co.uk, Isme.com, KandCo.com, LittlewoodsIreland.ie and Woolworths.co.uk.
Having outsourced its customer service operations and reduced catalogue production from 29 million in 2005 to around four million this year, Shop Direct announced its first annual profit for a decade in the summer. And as it looks to maximise revenues over the next ten years, the retailer is pinning its hopes on virtual fitting rooms and other rich technologies to attract, retain and delight its customers, and present its products in a modern way."

Source:  Essential Retail, 13th December 2013