Thursday, 25 April 2013

Online ad spend rose by 43% in Slovakia in 2012

"Investing in Internet advertising even during downturns total advertising budgets continue to grow strongly. On the Slovak market in roku2012 year increase investment accounted for more than 43%. In absolute terms amounted Internet advertising market in Slovakia by monitoring IAB Slovakia value of EUR 64.6 million, thus exceeding even the most optimistic Metz. The media mix consists of 22% of internet investments at an estimated advertising spending 300 million euros."
Source:  Press release by IAB Slovakia, April 2013, translated through Google Translate

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