Wednesday, 3 October 2012

The relative effectiveness of Twitter and Facebook for engagement, by sector

Click to enlarge

Source:  Social Bakers, 2nd October 2012
Note:  400% for 'Media' on Twitter means that engagement on Twitter for 'Media' brands (newspapers, TV companies, film studios etc) is 400% higher than on Facebook.  91% for 'Airlines' on Facebook means that Airlines see 91% more engagement on Facebook than than do on Twitter. Engagement is defined in the usual way - clicks, replies, retweets, likes, shares comments and so on.

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