"US online advertising revenue rose 11.3 percent during the first six months of the year to 12.1 billion dollars to set a half-year record, the Interactive Advertising Bureau (IAB) said Tuesday.
The IAB and PricewaterhouseCoopers (PwC) report said online ad revenue in the second quarter of the year was up 13.9 percent over the same period last year to 6.2 billion dollars, also setting a quarterly record.
Display-related advertising, which includes banner ads, rich media, digital video and sponsorships, rose nearly 16 percent during the first six months of the year to 4.4 billion dollars, the IAB said.
Internet search advertising rose 11.6 percent to 5.7 billion dollars in the first six months of 2010 and remains the largest percentage of overall interactive spending at 47 percent, the IAB said."
Source: Figures from the IAB & PwC, reported by AFP, 13th October 2010
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