"Nielsen’s third quarter A2/M2™ Three Screen Report – a regular analysis from Nielsen’s Anytime Anywhere Media Measurement™ initiative – reveals that DVR and online video continue to show considerable growth from the previous year: up 21.1% and 34.9%, respectively, in time spent for 3Q09. Given the consistent spike we’ve seen in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their weekly schedule, rather than replacing them.
[...]
In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR
In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video
The average consumer spent 3 minutes watching mobile video each week"
Source: A2/M2 Three Screen Report, The Nielsen Company, December 2009
dentsu 2022 Media Trends
2 years ago
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