"YouTube's weekly reach (34%) is comparable to major TV channels in the UK such as SkyOne
Weekly reach is higher amongst certain target audiences, such as affluent young males (54%)
YouTube users (particularly heavy YouTube users) are more likely to be light TV viewers than average
YouTube reaches a broad spectrum of audiences
YouTube delivers its audiences spread right across the day, not just during traditional TV hours"
Source: Joint research by YouTube and TNS, reported on the Google Barometer blog, 25th August 2009
dentsu 2022 Media Trends
2 years ago
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