NBC's online coverage of the Beijing Opening Ceremony was 10x more popular than their coverage of the Athens ceremony

"NBCOlympics.com garnered 70 million page views on 8/8/08, an increase of 900 percent and 10 times more than the opening day of the Athens Games in 2004 (7 million).
The 70 million page views are nearly 50 million more page views than the peak day in Athens (Day 4, 20.6 million).
NBCOlympics.com’s 4.2 million unique users show an increase of 496% over the unique users for the opening day of the Athens Games in 2004 (705,000).
Since August 1, 2008, NBCOlympics.com has accumulated more than 127 million page views, nearly half the TOTAL for the entire Athens Games
Source: LostRemote.com, 9th August 2008, citing data from NBC