Friday, 1 July 2016

2.3m in the UK watched a live stream of the ENG vs. WAL game at Euro 2016

"BBC Online attracted record breaking digital figures for the home nations Euro 2016 clash between England and Wales on June 16th with 2.3 million unique browsers watching online, more than double the previous record, while a peak audience of 9.3 million million people (73 per cent share) tuned in on BBC One.
An all-time high audience of 14.6 million unique global browsers visited the BBC Sport website on the day to follow coverage of Euro 2016, including Northern Ireland’s match against Ukraine. This breaks the previous record of 13.6 million browsers set on the final day of the 2015-16 Premier League season."
Source:  Advanced Television, 17th June 2016

Smart TVs account for over half of TVs shipped

"An important milestone was passed in early 2016: more than half of TV sets shipped globally in first quarter 2016 were smart TVs. The acceleration in the uptake of internet-connected TVs was led by China, where four out of five TV sets shipped with smart functionality. Meanwhile, despite a seasonally quiet quarter, 56 per cent of North American TV shipments were smart TVs, according to IHS Inc. (NYSE: IHS), the leading global source of critical information and insight.
“It is a remarkable result,” said Paul Gray, principal analyst for IHS Technology. “China and North America continue to experience growth in the share of smart TVs, and the feature is now established in entry-level products.”"

TV out-performs digital for ad attention and recall

"Speaking at the annual Nielsen Consumer 360 event, the Council for Research Excellence (CRE) unveiled findings from a new platform usage study that show TV outperforming computer, smartphone and tablet in viewer ad attention and recall.
The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.
Key findings include:
Attention to advertising and ad recall, two important measures of advertising engagement, are similar among viewers using computer, smartphone and tablet, but higher among those watching a TV set. For ad recall, 62 per cent of TV viewers were able to recall half or more advertisers, followed by tablet (47 per cent), smartphone (46 per cent) and computer (45 per cent). For attentiveness, 29 per cent of participants rated TV an 8-10 on a 10-point scale where 10 means complete attention, ahead of smartphone (23 per cent), computer (20 per cent) and tablet (17 per cent).
Enjoyment, a measure of programme engagement, was high across all platforms but especially so among smartphone viewers.
Platform experience is related to actual screen size. Independent of other factors, the viewing experience was significantly more positive among TV set viewers. 89 per cent of participants rated TV an 8-10 on a 10-point scale for enjoyment, followed by tablet (63 per cent), computer (54 per cent) and smartphone (53 per cent).
Multi-tasking negatively impacts engagement with ads (sponsor recall) but not with show (plot recall). In addition, the study found that very little multi-tasking behaviour (7-11 per cent, depending on the platform) during ads was related to the brands featured in the ads themselves."
Note - I'm assuming this is a US study

Online video accounts for 20% of viewing on a TV screen in US broadband homes



Source:  Parks Associates, 22nd June 2016

Google & Facebook 'get 75% of all new online ad spending'

"The bulk of spending by brands on digital advertising is going to Google and Facebook. Combined, they accounted for 75 per cent of all new online ad spending in 2015, according to the Internet Trends report published this month by Mary Meeker of Kleiner Perkins Caufield & Byers, the US venture capital fund. In the US, 85 cents of every new dollar spent on digital went to the two companies in the first quarter of 2016.
This matters because digital is fast becoming advertising’s biggest source of revenue. It will eclipse television in the US next year , according to eMarketer, the research firm, with the lion’s share likely to go to the digital duopoly of Facebook and Google. Executives in Cannes put a brave face on what this might mean for their industry but the consequences of two companies becoming the gatekeepers for most digital advertising are profound."
Source:  FT, 23rd June 2016
Note - I'm assuming that this is a global figure

Tuesday, 28 June 2016

Instagram has 500m monthly and 300m daily active users

"Instagram passed 500 million users, and growth is accelerating as the photo sharing app clears a hurdle that has stalled competitors.
The most recent 100 million users joined up faster than the previous 100 million, indicating the app owned by Facebook Inc. won't be hindered any time soon by the growth plateau that plagues competitor Twitter Inc. Instagram said daily active users have reached 300 million. That's about double what Snapchat Inc. and Twitter see.
Facebook bought Instagram in 2012 for about $750 million. Since then, the photo network has grown exponentially due to the ease of sharing images—a medium that can cross language barriers and create connections between people even without formal social ties. About 80 percent of Instagram's users come from outside of the U.S.
Instagram was able to rely on the world's largest social network to assist growth, while tapping into Facebook's advertisers to start ramping up its business. In the last year, Instagram started focusing on being a destination for photos and video from events."

Tuesday, 14 June 2016

US Smart phone users use an average of 27 apps each month



Source:  Nielsen, 18th May 2016

Apple Music has 15m paying subscribers

"The news was revealed by Apple executive Eddy Cue, who announced the new number during a keynote at WWDC.
What’s surprising about this milestone is just how quickly the service has managed to rack up millions of users.  It was only in February of this year that DMN announced Apple Music hitting 11 million subscribers.  To put Apple Music’s growth into perspective, Spotify took 6 years to hit 10 million paying users.
Apple Music has added another two million users in just two months.
The platform entered the music streaming market last year, and has managed to hit 15 million subscribers one year from launch."

35% of the ads on the top 100 podcasts were for 5 companies

"Midroll sells ads for over 200 podcasts, including some of the most popular ones like WTF with Marc Maron and the Bill Simmons Podcast. The not-so-secret reality about podcast ads, though, are that advertisers are quite concentrated: a FiveThirtyEight intern heroically listened to the top 100 shows on the iTunes chart and counted 186 ads; 35 percent of them were from five companies. More tellingly, nearly all of the ads were of the direct marketing variety."

Monday, 13 June 2016

App downloads are falling



Source:  Recode, 8th June 2016
Note - what i wonder about this is whether people actually download apps to new devices any more.  When I got a new phone I tapped it to my old one, and then it replicated the apps.  But I'm not sure whether it downloaded these apps again from the app store, or just transferred them across.  If it just transferred them across then app downloads will fall, as the number of people getting smartphones for the first time falls.

Friday, 3 June 2016

Snapchat 'has more daily active users than Twitter'

"Roughly 150 million people use Snapchat each day, making the messaging app more popular than Twitter, according to a Bloomberg report Thursday.
Twitter, by comparison, is estimated to have less than 140 million active daily users, the report said. Bloomberg used an average of analysts' estimates to make the comparison.
Snapchat, which had 110 million daily users in December, is seeing its user base rise because of its popularity with young people, according to Bloomberg, which cited people familiar with the matter.
Snapchat didn't immediately respond to requests for comment. Twitter declined to comment on the report."