Source: comScore, 30th April 2015
Test
7 months ago
Thursday, 14 May 2015
Facebook has 40m active small business pages
"Facebook is announcing some new programs today for small businesses, particularly ones that advertise. At the same time, the company’s also arguing that plenty of businesses find out value on the social network without buying ads.
Specifically, Facebook says the number of active small business Pages keeps growing — it’s up to 40 million, compared to 30 million last June. And only 2 million of them are active advertisers."
Source: TechCrunch, 29th April 2015
Specifically, Facebook says the number of active small business Pages keeps growing — it’s up to 40 million, compared to 30 million last June. And only 2 million of them are active advertisers."
Source: TechCrunch, 29th April 2015
More than half of the UK population admit to being telly addicts
"Findings from UK DTT platform Freeview, commissioned to find out more about people’s relationship with TV, reveal that Britain is having a love affair with TV, though viewers stick within their comfort zone when it comes to picking what to watch.
The report, National Obsession: our relationship with TV, found that more than half (52 per cent) of the nation – 33 million – admit to being telly addicts. TV forms a solid, valued place in consumers’ lives, with a fifth (21 per cent) saying they watch their favourite programmes out of habit and a third (33 per cent) saying TV brings a sense of structure to their life.
When choosing new programmes, many are risk averse, picking programmes which come recommended by family or friends (43 per cent) or programmes which star a favourite actor (35 per cent). However nearly one in six (16 per cent) admit to trying a new programme out of FOMO (fear of missing out), indicating the desire for social connection that TV fulfils.
The research also found TV is a social enabler, helping people to connect with others – 29 per cent of Britons even felt it helps bring together family, partners or housemates, while just under a third (31 per cent) make some kind of compromise or joint decision with family or housemates about what to watch, showing that the TV viewing context and environment is often as important as what’s on the box."
The report, National Obsession: our relationship with TV, found that more than half (52 per cent) of the nation – 33 million – admit to being telly addicts. TV forms a solid, valued place in consumers’ lives, with a fifth (21 per cent) saying they watch their favourite programmes out of habit and a third (33 per cent) saying TV brings a sense of structure to their life.
When choosing new programmes, many are risk averse, picking programmes which come recommended by family or friends (43 per cent) or programmes which star a favourite actor (35 per cent). However nearly one in six (16 per cent) admit to trying a new programme out of FOMO (fear of missing out), indicating the desire for social connection that TV fulfils.
The research also found TV is a social enabler, helping people to connect with others – 29 per cent of Britons even felt it helps bring together family, partners or housemates, while just under a third (31 per cent) make some kind of compromise or joint decision with family or housemates about what to watch, showing that the TV viewing context and environment is often as important as what’s on the box."
Full research presentation here
28% of smartphones in the US are sold to people who earn less than $30,000 a year
"As U.S mobile phones sales transition to predominately smartphones, buyers have become significantly older and less affluent. For the third consecutive three month period ending February 2015, sales among consumers earning less than $30,000 per year grew by more than 50 percent. This demographic is now the largest segment of the smartphones market, accounting for 28 percent of all sales. In contrast, sales among consumers earning more than $100 thousand a year increased by just 24 percent. For the three months ending February 2015, buyers aged 55+ also represented 28 percent of all sales, up 24 percent from a year ago, and were the fastest growing age segment of the population.
Over the three month period ending in February, overall sales of mobile phones rose 28 percent compared to last year, while smartphone sales increased 35 percent. During the same three month period, the share of sales for non-smartphones declined to just 14 percent."
Over the three month period ending in February, overall sales of mobile phones rose 28 percent compared to last year, while smartphone sales increased 35 percent. During the same three month period, the share of sales for non-smartphones declined to just 14 percent."
100m users a month watch 1bn Vine loops every day
"With more than 100 million people watching Vines across the web each month, and over 1 billion loops played every day, Vine has just released an update to the app that finally lets users import video from their camera.
Twitter’s video sharing app has always required users to film new content directly within the app, using Vine’s once-unique hold-to-record feature. Now, Vine users can import video that they shot on their phone, or video they downloaded from friends or Dropbox, etc."
Twitter’s video sharing app has always required users to film new content directly within the app, using Vine’s once-unique hold-to-record feature. Now, Vine users can import video that they shot on their phone, or video they downloaded from friends or Dropbox, etc."
Source: Techcrunch, 20th August 2015
MAUs
Twitter had 302m MAUs in Q1 2015
"Monthly Active Users – Average Monthly Active Users (MAUs) were 302 million for the first
quarter, up 18% year-over-year and compared to 288 million in the previous quarter. Average
Mobile MAUs represented approximately 80% of total MAUs."
quarter, up 18% year-over-year and compared to 288 million in the previous quarter. Average
Mobile MAUs represented approximately 80% of total MAUs."
MAUs
Mobile accounts for 42% of purchases by value on Alibaba in China
"Major e-commerce players are quickly joining the revolution, particularly in emerging markets where lower penetration of PCs and fixed-line broadband has led many consumers to skip desktop shopping and leap straight to mobile commerce. In April, India’s leading online retailer, Flipkart, signaled its intention to shut down its conventional desktop-oriented site and concentrate solely on mobile sales within a year, having seen mobile traffic increase tenfold in 18 months.
Meanwhle in China, the country’s largest e-commerce company, Alibaba Group, is also moving quickly as shoppers shift to smartphones. Mobile purchases made up 42 percent of gross merchandise volume (GMV) on Alibaba’s China shopping platforms in the company’s fiscal third quarter ended Dec. 31—that's up from just 20 percent in the quarter ended Dec. 31, 2013.
Alibaba’s online marketplaces host millions of large and small merchants, so it's challenge is helping retailers serve the rapidly expanding ranks of mobile shoppers. The company recently launched a tool within its popular Taobao Mobile shopping app that allows merchants on Taobao Marketplace, China’s largest online marketplace, to set up and run a store using only their smartphones, while connecting with mobile consumers through social media."
Meanwhle in China, the country’s largest e-commerce company, Alibaba Group, is also moving quickly as shoppers shift to smartphones. Mobile purchases made up 42 percent of gross merchandise volume (GMV) on Alibaba’s China shopping platforms in the company’s fiscal third quarter ended Dec. 31—that's up from just 20 percent in the quarter ended Dec. 31, 2013.
Alibaba’s online marketplaces host millions of large and small merchants, so it's challenge is helping retailers serve the rapidly expanding ranks of mobile shoppers. The company recently launched a tool within its popular Taobao Mobile shopping app that allows merchants on Taobao Marketplace, China’s largest online marketplace, to set up and run a store using only their smartphones, while connecting with mobile consumers through social media."
Source: Alizila, 5th May 2015
The number of mobile-only exceeds the number of desktop-only internet users in the US
Source: Press release from comScore, 28th April 2015
Note - it's clear from this that the majority use more than one platform
24% of US adults watch original video programming at least once a month
"A quarter (24%) of the American adult population, an audience of 59 million strong, is turning to original digital video programming at least once a month, according to the “2015 Original Digital Video Study” from the Interactive Advertising Bureau (IAB). This marks an uptick of 13 percent over last year’s audience size of 52 million. The in-depth survey of over 1,900 consumers, produced by GfK as an update to the IAB annual original digital video study, also shows that original digital video has the distinct ability to attract the difficult-to-reach 18-34 year-old audience of cord-cutters/cord-nevers – a growing group, now at 17 million.
Released during the second week of the 2015 Digital Content NewFronts, an annual marketplace managed by IAB that connects brands and media buyers with the latest in made-for-digital video opportunities, the report shows that young cord-cutters/nevers are about twice as likely as other adults to view original digital video. Fifty-three percent of cord-cutters and 63 percent of cord-nevers see this type of programming as “very” or “somewhat” important in their decision not to have pay TV. In addition, cord-cutters/nevers are inclined to find the ads shown during this type of programming to be “more interesting” or “fun” (43%), and they are not alone – a third (35%) of the general original digital viewing audience is in agreement about the likability of the ads on this sort of content.
Connected TVs (56%), smartphones (56%), and tablets (48%) are being used to stream original digital video more than twice as often as two years ago, while computer viewing of original digital video (72%) remains steady. Two-thirds (65%) of those who stream original digital video to connected TVs state that they typically watch during primetime (8-11pm) and half (53%) of them report they are doing so more than they did a year ago, largely driven by more (and more interesting) content along with ease of use of connected TVs."
Released during the second week of the 2015 Digital Content NewFronts, an annual marketplace managed by IAB that connects brands and media buyers with the latest in made-for-digital video opportunities, the report shows that young cord-cutters/nevers are about twice as likely as other adults to view original digital video. Fifty-three percent of cord-cutters and 63 percent of cord-nevers see this type of programming as “very” or “somewhat” important in their decision not to have pay TV. In addition, cord-cutters/nevers are inclined to find the ads shown during this type of programming to be “more interesting” or “fun” (43%), and they are not alone – a third (35%) of the general original digital viewing audience is in agreement about the likability of the ads on this sort of content.
Connected TVs (56%), smartphones (56%), and tablets (48%) are being used to stream original digital video more than twice as often as two years ago, while computer viewing of original digital video (72%) remains steady. Two-thirds (65%) of those who stream original digital video to connected TVs state that they typically watch during primetime (8-11pm) and half (53%) of them report they are doing so more than they did a year ago, largely driven by more (and more interesting) content along with ease of use of connected TVs."
Full research here
Mobile search is bigger than desktop search on Google in 10 markets
"Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.1 This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase."
Source: Blog post from Google Adwords, 5th May 2015
Shame they don't list the 10 countries!
Source: Blog post from Google Adwords, 5th May 2015
Shame they don't list the 10 countries!
Subscribe to:
Posts (Atom)