Monday, 13 January 2014

Xiaomi sold 150,000 smartphones on WeChat in less than 10 minutes

"Chinese smartphone manufacturer Xiaomi has just sold 150,000 units of its latest flagship device, the Mi-3, in under 10 minutes – using only a chat app: Tencent-owned WeChat.
The company announced that the Mi-3 sold out in 9 minutes 55 seconds on WeChat, via its Sina Weibo official account. This partnership between Xiaomi and WeChat proves that WeChat has much potential to be an e-commerce platform — after all the entire process, from reserving the device to purchasing it, took place within the messaging app."

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