Pizza Hut sold more than $1 million worth of pizzas on Xbox 360 in 4 months

"Expect more pizza ordering options on your video game consoles, based on the success of Pizza Hut's Xbox 360 app that launched last year. Within the first four months of the Pizza Hut app's existence, it did more than $1 million in business through Xbox Live, the company said.
"It's been a source of unbelievable growth for us," said Doug Terfehr, director of public relations for Pizza Hut, in an interview with Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]."
Pizza Hut reps wouldn't say when it would pursue another game console app on, say, Xbox One or any of the PlayStation or Nintendo platforms, saying, "Conversations continue to be ongoing with us. Wherever you are, we want to be.""

Source:  Polygon, 8th January 2014