Tuesday, 29 December 2009

The 10 most pirated movies of 2009

Click to Enlarge

1 - Star Trek
2 - Transformers: Revenge of the Fallen
3 - RocknRolla
4 - The Hangover
5 - Twilight
6 - District 9
7 - Harry Potter & the Half-Blood Prince
8 - State of Play
9 - X-Men Origins: Wolverine
10 - Knowing
Source: ChartsBin.com, taking data from multiple sources, including TorrentFreak.
Caution - this data may be innacurate - read the comments on ChartsBin!

Online game Moshi Monsters has 10 million registered users

"The free-to-play online children's game Moshi Monsters from UK-based developer Mind Candy has notched up more than ten million registered players.
According to the company's figures, more than one million new users are joining every month and the site has become one of the fastest growing children's sites in the world.
The social online game Moshi Monsters allows children to raise a virtual monster while solving educational puzzles that test their maths, spatial awareness, logic and vocabulary skills. Successfully completing puzzles rewards users with a virtual currency that can then be spent on customising their in-game home."
Source: GamesIndustry.biz, 1st December 2009

On Christmas Day Amazon customers bought more Kindle versions of books than physical books

"On Christmas Day, for the first time ever, customers purchased more Kindle books than physical books. The Kindle Store now includes over 390,000 books and the largest selection of the most popular books people want to read, including New York TimesBestsellersand New Releases."
Source: Amazon press release, 26th December 2009
Follow the link for lots of other stats about Amazon.

American Kim Kardashian is reportedly paid up to $10,000 each time she posts a sponsored tweet

"Last December, social media guru Chris Brogan received a $500 gift card from K-mart to write an entire blog post about his visit to a K-mart store. Reality show vixen Kim Kardashian's rate? $10,000 per-tweet, according to Advertising Age's Michael Learmonth. Yes, you read that right. Ten. Thousand. Dollars. Per. Tweet.
Kardashian works with "in-stream advertising" company Ad.ly, which also includes Stephen Colbert, Lauren Conrad and Dr. Drew as clients. Derek Rey, co-founder of Ad.ly, told PRNewser today Kardashian "can command" $10,000 per tweet and that Ad.ly limits its "publishers" -- as it calls Kardashian -- to one paid tweet per day as to not alienate her audience. "We're not a polluter," Rey said."
Source: Michael Learmonth of AdAge, reported by the MediaBistro blog, 21st December 2009
Note - Kim Kardashian has 2.7 million followers as at 29th December 2009. She is the 10th most followed person on twitter.

80% of Americans use the internet, and spend an average of 13 hours a week online

"The Harris Interactive poll, released Wednesday, found that 80 percent of U.S. adults go online, whether at home, work, or elsewhere. Those who surf the Net spend an average of 13 hours per week online, but that figure varies widely. Twenty percent are online for two hours or less a week, while 14 percent are there for 24 hours or more.
The average number of hours that people spend online each week has grown over the years, hovering at 7 hours from 1999 through 2002, 8 or 9 hours from 2003 through 2006, and 11 hours in 2007. The level hit its peak at 14 hours in October 2008--after the global recession had set in and just before the U.S. presidential election.
The jump in time spent in cyberspace likely stems from a few factors, according to Harris. More people are comfortable using the Internet. More of them are shopping and watching TV online. In addition, the number of Web sites and online applications has increased. Harris adds that the recession may also play a role since surfing the Net at home is free (after paying monthly access fees), while going out means spending money.
The age group that spent the most time online per week: 30- to 39-year-olds, at 18 hours.
The total number of U.S. adults on the Internet is 184 million, around 80 percent of the total population, according to the poll. That figure is virtually the same as in 2008 but is a big jump from 1999, when it reached at 56 percent, and from 1995, when the figure was a mere 9 percent."
Source: Harris Interactive poll of 2,029 people, conducted between mid July and mid October, reported by CNET, 23rd December 2009

Wednesday, 23 December 2009

Tapulous is making nearly $1 million a month from its iPhone apps

"iPhone app developer Tapulous says its sales have approached $1 million a month, providing fresh evidence of the growing success of start-ups designing programs for Apple Inc's mobile device.
Tapulous -- with a mere 20 employees -- said its "Tap Tap Revenge" game series has now been installed more than 20 million times, with more than 600 million total games played."
Source: Reuters, 20th December 2009

Tuesday, 22 December 2009

Kiss's concert from LA Staples Center was seen live on Ustream by 1.1m viewers, for an average of 43 minutes each

"On Nov. 25, Kiss partnered with live streaming video platform Ustream for an online broadcast of the bombastic and pyrotechnic closing concert for its "35 Alive" tour at Los Angeles' Staples Center.
The broadcast drew more than 2 million views -- Ustream's feed was viewed on its own site as well through social-media hubs such as Facebook -- and it generated enough buzz to rate as a trending topic on Twitter during the Thanksgiving eve performance. The 1.1 million unique visitors, while not rocking all night, stuck around a while: The average viewing time during the broadcast was 43 minutes.
"We knew we'd get a big audience," said Kiss' longtime manager, Doc McGhee. "But we didn't know they'd stay on for that long."
Ustream executives said part of the reason for the lengthy viewing times -- and the big audience -- was a backstage pre-show segment that ran before the concert started, which ramped up online buzz before the musicians took the stage."
Source: AdAge, 12th December 2009

Twitter will earn an estimated $25m a year from search deals with Google and Bing

"Twitter Inc. will make about $25 million from Internet-search deals with Google Inc. and Microsoft Corp. announced in October, enough to push the site into profitability, people familiar with the matter said.
A deal that made Twitter's messages searchable on Google's site will generate about $15 million, the sources said, while a similar pact with Microsoft's Bing search engine will earn Twitter about $10 million.
As a result, Twitter is expected to make a small profit in 2009 after paying operating costs of about $20 million to $25 million a year. The San Francisco firm has 105 employees, its website says."
Source: LA Times & Bloomberg News, 22nd December 2009

Monday, 21 December 2009

After only one month the Motorola Droid already has 25% of the Android handset traffic in the US

Click the images to enlarge

Source: Page 5 of the AdMob Mobile Metrics report, November 2009
Note: AdMob is a mobile ad server, which means that they provide the mechanism that puts ads onto mobile sites. This means that their traffic figures - which handsets they deliver ads to - provide a good proxy for mobile internet traffic.

Thursday, 17 December 2009

Top Trending Terms on Twitter 2009

In order, although 'the order is dynamic'
1 - #iranelection
2 - #musicmonday
3 - Michael Jackson
4 - Google Wave
5 - New Moon
6 - Follow Friday
7 - Halloween
8 - Paranormal Activity
9 - Harry Potter
10 - TGIF
11 - BBC
12 - BBQ
13 - Swine Flu
14 - District 9
15 - Susan Boyle
16 - Star Trek
17 - Snow Leopard
18 - Lakers
19 - #SxSW
20 - American Idol
21 - Glee
22 - Adam Lambert
23 - Easter
24 - Watchmen
25 - True Blood
26 - Dollhouse
27 - #openwebawards
28 - Goodmorning
29 - Lady GaGa
30 - Kobe
32 - Nfl
34 - Wolverine
35 - CNN
36 - AIG
37 - Bruno
38 - Thanksgiving
39 - Oprah
40 - Mexico
42 - Chris Brown
43 - SNL
44 - Palm Pre
45 - MIAMI
46 - Paris
47 - California
48 - Transformers 2
49 - MW2
50 - CES
[By my reckoning 21 relate to entertainment-based brands or words, including names of TV shows, films, and musicians. Tells you a lot about the twitter audience.]
Source: AdAge, 17th December 2009, citing data from What The Trend's Zeitgeist

Comparative Figures - IPTV Subscribers & penetrations around the world, 2008

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IPTV is most popular in France, and least popular in the UK and Ireland. UK figures exclude BT Vision
Source: IDATE, as reported by in Figure 5.6 of Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

Comparative Figures - Mobile as a proportion of total mobile and fixed line revenues, and mobile and fixed line connections, 2003 & 2008

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In Poland 75% of mobile and fixed telephone revenue is generated by mobile, and 81% of connections are mobile

Source: IDATE/ Industry Data / Ofcom, reported in charts 4.7 & 4.10 of Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

Comparative Figures - Ad Spend by Media around the world 2008

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Of the markets examined, the UK has the highest percentage level of internet ad spend
Source: World Advertising Trends data, quoted in figure 2.12, Ofcom International Communications Market 2009, December 2009
Read more about this report at the Ofcom website

Twitter is currently seeing approximately 1.5 million tweets an hour

Click to enlarge

Source: GigaTweet, by Nathan Reed, December 2009

Music service Pandora is adding 600,000 new users a week, with half of them coming from mobile devices

"The service has announced that it surpassed 40 million registered users earlier this month. That means the service had doubled its size in 2009. And it’s adding 600,000 new registered users a week now. Even more remarkable is that half of those new users are coming from mobile devices. And of those, the iPhone continues to lead the way with 10 million Pandora users of its own. That number has grown some 400% this year."
Source: Techcrunch, 16th December 2009

Wednesday, 16 December 2009

The most-viewed YouTube videos of 2009

1 - Susan Boyle - >120m views
2 - David After Dentist - >37m views
3 - JK Wedding Dance - >33m views
4 - New Moon Trailer - >31m views
5 - Evian Babies - >27m views
Figures refer to global viewing, and the highest views for an individual video, rather than copies aggregated together.
Source: TechRadar, 16th December 2009
More data on the official YouTube blog

The average American consumes 34 gigabytes of information a day

"In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day. A zettabyte is 10 to the 21st power bytes, a million million gigabytes. These estimates are from an analysis of more than 20 different sources of information, from very old (newspapers and books) to very new (portable computer games, satellite radio, and Internet video). Information at work is not included.
We defined "information" as flows of data delivered to people and we measured the bytes, words, and hours of consumer information. Video sources (moving pictures) dominate bytes of information, with 1.3 zettabytes from television and approximately 2 zettabytes of computer games. If hours or words are used as the measurement, information sources are more widely distributed, with substantial amounts from radio, Internet browsing, and others. All of our results are estimates.
Previous studies of information have reported much lower quantities. Two previous How Much Information? studies, by Peter Lyman and Hal Varian in 2000 and 2003, analyzed the quantity of original content created, rather than what was consumed. A more recent study measured consumption, but estimated that only .3 zettabytes were consumed worldwide in 2007.
Hours of information consumption grew at 2.6 percent per year from 1980 to 2008, due to a combination of population growth and increasing hours per capita, from 7.4 to 11.8. More surprising is that information consumption in bytes increased at only 5.4 percent per year. Yet the capacity to process data has been driven by Moore's Law, rising at least 30 percent per year. One reason for the slow growth in bytes is that color TV changed little over that period. High-definition TV is increasing the number of bytes in TV programs, but slowly.
The traditional media of radio and TV still dominate our consumption per day, with a total of 60 percent of the hours. In total, more than three-quarters of U.S. households' information time is spent with non-computer sources."
Source: How Much Information? report from the Global Information Industry Centre, University of California, San Diego, December 2009

Tuesday, 15 December 2009

American PVR (DVR) viewing rose by 21% and online video viewing rose by 35% y-o-y in Q3 2009

"Nielsen’s third quarter A2/M2™ Three Screen Report – a regular analysis from Nielsen’s Anytime Anywhere Media Measurement™ initiative – reveals that DVR and online video continue to show considerable growth from the previous year: up 21.1% and 34.9%, respectively, in time spent for 3Q09. Given the consistent spike we’ve seen in usage among the three screens of television, Internet and mobile, consumers are clearly adding video platforms to their weekly schedule, rather than replacing them.
In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR
In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video
The average consumer spent 3 minutes watching mobile video each week"
Source: A2/M2 Three Screen Report, The Nielsen Company, December 2009

Monday, 14 December 2009

ITV was rumoured to be charging £8,000 per second for advertising in the X-Factor final

"Media analysts predict this weekend will prove the most lucrative in ITV's history. So far, the biggest viewing figures for The X Factor were garnered on the night that 16.4 million tuned in to witness the fate of the Irish twins John and Edward Grimes, better known as Jedward. This beat the 14 million who saw Alexandra Burke sail to victory last year. The strange appeal of Jedward has already given ITV1 its biggest viewing figures for last month, when 14.4 million watched in amazement as the teenagers ousted Welsh singer Lucie Jones from the show on 8 November.
These high ratings helped the channel last month, when BBC1, BBC2, Channel 4 and Five each posted their lowest November audience share for years. ITV1, in contrast, managed an all-day share that was its best November performance since 2006. The popularity of ITV1's I'm A Celebrity, Get Me Out of Here! has also paid dividends. The ratings for the jungle reality series were the best since 2005.
This weekend affords a glimpse of light at the end of the tunnel for the ailing broadcaster, which is still wrestling with falling viewing figures and advertising income. A year ago, ITV executives were braced for a 20% plunge in revenues as advertising dropped off the scale. But thanks to The X Factor and Simon Cowell's other monster hit, Britain's Got Talent, revenues could now fall by only 12%.
The channel is thought to be able to charge as much as £250,000 for 30 seconds of advertising airtime on The X Factor tonight. "If you're not on X Factor this weekend, you won't get your message across," said George Constantinou of Starcom MediaVest."
Source: The Observer, 13th December 2009
[The £8,000 a second/ £250,000 for 30 seconds figure has also been mentioned by TV buyer colleagues]

Friday, 11 December 2009

Top selling US single downloads of the 2000s

"1. Flo Rida feat. T-Pain, "Low" (2007) - 5,214,000
2. Lady Gaga feat. Colby O'Donis, "Just Dance" (2008) - 4,690,000
3. Jason Mraz, "I'm Yours" (2008) - 4,619,000
4. Timbaland feat. OneRepublic, "Apologize" (2007) - 4,439,000
5. The Black Eyed Peas, "Boom Boom Pow"(2009) - 4,349,000
6. Soulja Boy Tell'em, "Crank That" (2007) - 4,315,000
7. Lady Gaga, "Poker Face" (2008) - 4,200,000
8. Coldplay, "Viva la Vida" (2008) - 4,140,000
9. Taylor Swift, "Love Story" (2007) - 4,005,000
10. Katy Perry, "Hot N Cold" (2008) - 3,945,000"
Figures in brackets are the year of release; final figures are the total number of paid downloads
Source: Nielsen Soundscan, as reported by The Independent, 9th December 2009

European internet and broadband penetration rates 2006-9 as percent of households

Click to enlarge

E.g. in Belgium in 2009 67% of households have access to the internet, and 63% have access to broadband
Source: Eurostat, 2nd December 2009
Lots more data in the full document!

Dell have generated $4.5 million in revenue through twitter in the last 6 months

"It's been widely reported by now that Dell's @delloutlet Twitter account that broadcasts deals on computer equipment has earned the company $6.5 million. The more interesting part, and the one that's overlooked, is that $4.5 million of this money was earned between June and December. In June, the company said the account had brought in just $2M since the its launch two years earlier (or, they say, $2M in outlet items and another $1M in new products, but they don't break down the $6.5M number). Last December, the amount was at $1M.
So, it took Dell 18 months to earn its first Twitter million. Then it took just six months to add another million to that. And the next six months brought in $4.5M."
Source: Adverlab, 10th December 2009
Additional info:
DellOutlet's followers on twitter have risen from 208,864 on 23rd March 2009 to 1,477,440 on 11th December, according to Twitterholic, retrieved 11th December 2009

A day on the internet (graphic)

A Day in the Internet
Created by Online Education

Source: Sadly no individual sources quoted (some people!), but the graphic comes from OnlineEducation.net, December 2009

Thursday, 10 December 2009

The average American DVD-watching household has 114 DVDs

"The average DVD household has 114 DVDs in its collection.
The average video game collection has 48 titles.
In the average DVD and video game households there is unwrapped product:
26% of the surveyed DVD households own some unopened DVDs.
11% of the surveyed video game households own some unopened games."
Source: A joint study commissioned by the Content Delivery and Storage Association (CDSA) and the Entertainment Merchants Association (EMA) and conducted by The NPD Group, reported by DVD Intelligence, 29th October 2008

Declared stats on Facebook UK advertising

"I guarantee CPMs [cost per thousand impressions] on our home page are three or four times those of Yahoo’s. On click-through, the engagement levels we’re getting are 10-15 times that. Not 10% more, 10-15 times Yahoo’s click-through rates. This is where we’re selling to P&G and those big brands.
The other side of our business is performance: those little square boxes, ASUs [Ad Space Units], that appear everywhere except the home page. 80% of our inventory is driven through a self-service auction model. We’re on 50bn of them a month in the UK. That’s scale. And big brands are saying they’re getting more volume and lower cost than Google on Facebook right now."
Source: Blake Chandlee, Facebook EMEA Commercial Director (& ex of Yahoo Europe), interviewed by the NMA, 10th December 2009

Wednesday, 9 December 2009

More than 60 million people use Facebook Connect each month

"More than 80,000 websites and devices (including iPhone and Xbox) have implemented Facebook Connect since it launched in December 2008, says Beard. And more than 60 million Facebook users use Facebook Connect each month. And it’s not just a lot of small sites using the product. Two-thirds of comScore’s US Top 100 websites and half of comScore’s Global Top 100 websites have implemented Facebook Connect."
Source: Ethan Beard of Facebook, speaking at LeWeb, as reported by TechCrunch, 9th December 2009

Sunday, 6 December 2009

For every 100 copies of a physical book Amazon sell, they sell 48 for the Kindle, where available

"For every 100 copies of a physical book we sell, where we have the Kindle edition, we will sell 48 copies of the Kindle edition. It won’t be too long before we’re selling more electronic books than we are physical books. It’s astonishing."
Source: Jeff Bezos of Amazon, Interviewed by the New York Times, 2nd December 2009
Another stat from the same source:
"When we launched Kindle two years ago, it was 90,000 titles, and today it’s more than 350,000. We’re adding thousands of titles every week. Our vision is every book ever printed in every language, all available within 60 seconds."

Friday, 4 December 2009

More than 2 million vinyl records were sold in the US in 2009

Make no mistake, vinyl is still niche, though it has now grown beyond its initial small footprint of deejays, die-hard collectors and other aficionados. According to the latest data from Nielsen Soundscan, wax has already set a sales record in 2009 - at least for the 90s and 2000s. Specifically, US-based sales recently crossed into the two millions, beating a 2008-year total of 1.9 million.
Part of that is coming from the retro-cool of it all, though other factors - including spacious artwork, lyrics, and lots of tangible satisfaction - are also playing a role. Actually, that is great for niche retailers, and instructive for artists. Outside of that, the payoff remains limited - in perspective, year-to-date album sales are now past 320 million, also according to Soundscan.
Source: Nielsen Soundscan, reported by DigitalMusicNews, 3rd December 2009

Only 39,000 of Susan Boyle's 701,000 first week US sales came from iTunes

"You've had a good week, Susan Boyle. The 'Britain's Got Talent' star sold an astounding 701,000 copies of her debut album, 'I Dreamed a Dream,' in the U.S., giving her the best first week sales of 2009 and the best-selling debut album by any woman since SoundScan began tracking in 1991.
It's also the biggest debut album by any artist since Snoop Dogg's 'Doggystyle' in 1993.
Her record label, Columbia, said Wednesday that 'Dream' has moved a whopping 3 million copies around the world in its opening week.
Also amazing is the way people purchased the album. Although digital sales have grown for years -- with iTunes being the main beneficiary -- consumers headed back to the record store for Boyle's debut.
Columbia chairman Steve Barnett told the New York Times that only about 39,000 of Ms. Boyle's total in the United States were sold through iTunes. Consumers could also purchase the album on shopping network QVC."
Source: Data from Columbia, reported by Popeater, 2nd December 2009

Thursday, 3 December 2009

Firefox is the most popular browser in Germany

"Firefox is now the most popular web browser in Germany, used by 44.2. percent of internet users, according to the latest W3B study from Fittkau and Maass, a respected German Internet research consultancy.
In the rest of the world, it’s still quite a different story but in Germany Mozilla has reached a milestone and should be celebrating."
Source: Data from Fittkau and Maass (original report in German), reported by TheNextWeb, 2nd December 2009

Wednesday, 2 December 2009

US Black Friday and Cyber Monday eCommerce stats for 2009

Black Friday:
"The average dollar value that consumers spent per online order rose 35.0 percent year over year, led by apparel retailers.
Consumers are buying more items per order than they did last year—by
18.3 percent.
Consumers are spending considerably less time browsing retailers’ sites, suggesting they had done their research prior to Black Friday and that they are shopping from lists.
Browsing sessions were down by 5.4 percent
The number of people who left a site after viewing only one page (also known as a “bounce” rate) was up by 39.4 percent
Page views per session declined by 30.4 percent"

Cyber Monday:
"Cyber Monday continued the momentum set by Black Friday. Sales were up 24.1 percent compared to Black Friday 2009.
Consumers spent more per online order ($180.03 versus $170.19 for an increase of 5.8 percent) compared to Black Friday 2009.
Sales were up 13.7 percent compared to Cyber Monday 2008.
The average dollar amount consumers spent per online order rose 38.2 percent from Cyber Monday 2008 ($180.03 versus $130.24), led by apparel retailers.
Consumers bought nearly 10 percent more items per order on Cyber Monday 2009 compared to Black Friday 2009 and nearly 30 percent more compared to Cyber Monday 2008.
Consumer shopping hit its peak from 9-10 a.m. PST, but maintained stronger momentum throughout the day than on Cyber Monday 2008."
Source: Coremetrics Benchmark Reports, December 2009

69 million people use the Farmville application on Facebook

"To prove the popularity of these extra-curricular sections of Facebook, Johnson explained: "Applications make up a huge part of Facebook. There are over 90,000 applications on Facebook.
"69 million active users are using FarmVille alone, that's more users than Twitter.""
Source: Trevor Johnson of Facebook, reported by TechRadar, 2nd December 2009

Google sends out approximately 4 billion clicks a month to news publishers

"Google sends about 4 billion clicks each month, or 100,000 per minute, to news publishers via Google News, web search and other services."
Source: Official Google Public Policy blog, 1st December 2009

Collectively Google and AdMob have an estimated 24% share of US mobile ad network revenue

"When Google announced its proposed $750 million acquisition of AdMob earlier this month, there was little question that the deal would create a powerhouse in mobile display advertising. But exactly how strong a position the combined companies would have was more difficult to quantify.
Now, a new analysis estimates that Google and AdMob together would account for nearly a quarter of the total ad revenue generated by the top U.S. mobile ad networks. Based on their combined 2009 mobile ad revenue of $68 million, market research firm IDC estimates the two companies would have a 24% market share.
While the AdMob acquisition would give Google a leading position in mobile display advertising, it would be unlikely to trigger an antitrust action, according to IDC.
The next-biggest player would be Millennial Media, with $51 million in mobile ad revenue, or an 18% market share, followed by Yahoo, at $32 million (11%); Microsoft, at $23 million (8%); Quattro Wireless, at $21 million (7%); JumpTap, at $11 million (4%); and AOL, at $7 million (2%). All others combined would make up the remaining 26%.
The figures were based on the number of ad impressions served by the networks multiplied by an estimated average CPM rate (which was not disclosed). What it all adds up to in IDC's view is that Google's chief rivals must pursue their own deals to keep pace in the emerging mobile ad arena."
Source: Estimates by IDC, reported by MediaPost, 23rd November 2009

Facebook has >350m monthly users

"Company Figures
More than 350 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 55 million status updates posted each day
More than 2.5 billion photos uploaded to the site each month
More than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 1.6 million active Pages on Facebook
More than 700,000 local businesses have active Pages on Facebook
Pages have created more than 5.3 billion fans

Average User Figures
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 2 Pages each month
Average user is invited to 3 events per month
Average user is a member of 12 groups

International Growth
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application

More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 350,000 active applications currently on Facebook Platform
More than 250 applications have more than one million monthly active users
More than 15,000 websites, devices and applications have implemented Facebook Connect since its general availability in December 2008

There are more than 65 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.
There are more than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products"
Source: Official Facebook Statistics, retrieved 2nd December 2009
Earlier figures here (>300m active users, September 2009_

Evian Babies is the most-viewed online ad, as recognised by the Guinness Book of Records, with 45 million views to date

"Evian's 'Roller-skating Babies' viral ad, created by BETC Euro RSCG, has been recognised by the Guinness Book of Records as the most viewed online advertisement to date.
Adding up views for various versions of the ad across video sharing websites, the Guinness Book of Records has bestowed the honour on the ad for having 45,166,109 views as of 9 November 2009.
The ad ties in with Evian's "live young" strapline and shows babies performing a series of increasingly skilled roller-skate stunts, set to the tune of 'Rapper's Delight'."
[Comment: Up to a point. It depends what you classify as an ad. If you include film trailers then Twilight is easily the bibbest, as detailed by this analysis by Visible Measures. However it is very possible that Evian Babies is genuinely the most popular TV ad that has been posted to a video site]
Source: BrandRepublic, 16th November 2009