Friday, 28 June 2019

There are nearly 350m paid video subscriptions in China

"The number of paid subscriptions on China’s online video platforms reached 347 million in 2018 as the market continued to expand rapidly, according to a report released at the Internet Film and Television Summit, part of the Shanghai International Film and TV Festival.
Lu Di, director of the Center for Audio-visual Communication Research at Peking University, said the number of online video users totalled 612 million, accounting for 73.9 per cent of the total Internet population in China.
Since 2015, the online video market has expanded rapidly, reaching 187.13 billion yuan (€23.8bn) in 2018, tripling in size in three years."
Source:  Advanced Television, 12th June 2019

Facebook Watch has 140m DAUs & 742m MAUs

"Facebook says bigger audiences are revving up revenues for publishers and creators on Watch, its rival to YouTube.
On Wednesday, Facebook revealed updated audience stats on Watch, the video platform it launched in 2017 to drive viewers to longer video programs where they would be more inclined to watch commercials, and it now has 140 million daily active viewers and 720 million monthly active viewers. Facebook, like YouTube, splits ad revenue with video creators; Facebook gives them 55 percent of the haul.
At the end of last year, Facebook said that 75 million people viewed Watch shows daily and 400 million each month. Viewers are counted if they only spend one minute watching videos, so Facebook is not measuring the audience in the same way as, say, a TV network would."
Source:  AdAge, 12th June 2019

Nearly 20% of bitcoin traders have been hacked

"A new survey has found that 19 percent of bitcoin traders have been the victim of a hack on cryptocurrency exchanges, while 15 percent of consumers have been hit with crypto fraud.
The report, “Uncharted Territory: Why Consumers are Still Wary about Adopting Cryptocurrency,” also found that only one in ten people truly understand how cryptocurrencies work, and 29 percent have “some knowledge” of digital currencies, with that lack of knowledge stifling mainstream adoption.
In fact, 81 percent of respondents reported that they have never purchased cryptos, while 18 percent believe they are too complicated. In addition, 31 percent say that cryptocurrencies are too volatile, and 35 percent think they are nothing more than a fad."
Source:  PYMNTS, 24th June 2019

Tuesday, 4 June 2019

Digital ad spend across Europe grew to €55bn in 2018

"IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference today in Warsaw that digital advertising grew 13.9 percent in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend. This is the fastest growth since 2011 and has seen the market more than double in size since 2012.
The AdEx Benchmark study is the definitive guide to the state of the European digital advertising market, covering 28 markets, and is now in its thirteenth year. In 2018, a total of twenty-one markets saw double-digit year-on-year growth
Out-stream video and mobile both dominated results in 2018, as they both grew by double-digits in all twenty-eight markets in the study. Out-stream video grew by 44.7 percent on average, compared to in-stream at 19.7 percent. Overall, video grew by 30.9 percent, to €7.6bn, accounting for 33 percent of the display market.
Search remains the largest online advertising category in terms of revenue with a growth of 12.5 percent and a market value of €25bn.
Social is fueling display growth across Europe, growing 33.7 percent year-on-year and now accounts for 49 percent of display.
Total mobile ad spend grew by 31.4 percent in 2018, to €22.8bn, and now accounts for 41 percent of all digital ad spend across Europe.
The IAB Europe AdEx Benchmark study divides the digital ad market into three categories: Display, Search and Classifieds and Directories. Growth in these advertising formats has been underpinned by shifting uses in devices and changing consumption patterns. In 2018, Display has closed the gap with Search, growing by 17.5 percent to account for 42.2 percent of all spend.
In 2018, the top five largest growth markets all came from the CEE region:
Ukraine – 26.9 percent
Russia – 24.9 percent
Belarus – 23.6 percent
Czech Republic – 20.9 percent
Serbia – 20.1 percent
Norway entered the top 10 in 2018, with further gains by Spain and Sweden.
Top 10 rankings (by market size)
UK – €18.4bn
Germany – €7.2bn
France – €5.2bn
Russia – €4.1bn
Italy – €2.9bn
Netherlands – €2.2bn
Spain – €2.2bn
Sweden – €2.1bn
Switzerland – €2.0bn
Norway – €1.1bn"