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Digital Stats

I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall

Wednesday, 15 January 2014

Facebook pages 'Liked' that are most likely to predict high or low IQ


Click to enlarge

Source:  Academic research - Private traits and attributes are predictable from digital records of human behavior, by Michal Kosinskia,1, David Stillwella, and Thore Graepelb, approved on 12th February 2013

See also - the personality aspects you can predict from Facebook Likes with the most confidence
Posted by Dan at 12:21
Labels: bizarre, correlations, social networks

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Please feel free to use any of these stats as you see fit, but please credit the original source and Digital Stats if possible. I'd also love to see any examples of presentations using the stats!

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