"For many of us it will feel the end of an era: last year for the first time ever the number of text messages sent in the UK fell, with internet messaging services such as WhatsApp and iMessage continuing to overtake the traditional format.
The number of texts sent using the Short Message Service (SMS) dropped from 152 billion in 2012 to 145bn in 2013, according to estimates from Deloitte, whilst the number of messages sent using internet-connected services was thought to have risen from 57bn in 2012 to 160bn in 2013."
dentsu 2022 Media Trends
2 years ago
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