"The top brands on Instagram are still dominated by fashion, retail and media brands. Some less typical brand types include Starbucks, Audi, the Boston Celtics, and General Electric.
Here are the current top 25 brands on Instagram and their follower counts, and a few extras listed below. Special thanks to Simply Measured for their help on some of these Instagram metrics.
1. Victoria’s Secret
1,363,468 followers
2. MTV
1,125,591 followers
3. Starbucks
1,061,665 followers
4. Eonline
1,061,837 followers
5. Nike
838,177 followers
6. Forever21
673,560 followers
7. Burberry
651,199 followers
8. Redbull
536,320 followers
9. Top Shop
518,466 followers
10. asos
468,706 followers
11. H&M
456,614 followers
12. Adidas (Adidas Originals)
393,282 followers
13. Billboard
362,910 followers
14. Boston Celtics
357,397 followers
15. Tiffany
347,071 followers
16. Gucci
341,935 followers
17. NBC News
311,366 followers
18. Audi
292,587 followers
19. Today Show
292,061 followers
20. Playboy
289,389 followers
21. NPR
237,240 followers
22. CNN iReport
223,121 followers
23. Bergdorfs
158,572 followers
24. General Electric
134,239 followers
25. The Onion
132,064 followers"
Source: Social Fresh, 23rd January 2013
Note - It's interesting that there are 33 people with more followers than the most followed brand
dentsu 2022 Media Trends
3 years ago
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