"The Etsy marketplace is thriving as we enter our eighth year. Overall sales by the community in 2012 grew 70.3% over the previous year, to $895.1 million from $525.6 million in 2011. This continued growth was generated by the hard work of every seller and the support of every shopper. As you know, we also invested more than ever in marketing Etsy and your shops in 2012, including our Google Product Listing Ads program — which brought 14 million visits to Etsy — and the Etsy Holiday Shop in SoHo, where about half of all visitors had never bought anything on the site before. Our focus on mobile and international growth led to an acceleration of activity on the go and around the world. All of these factors added up to more shoppers coming to Etsy than ever before; in fact, new buyers increased by 83% in the last year.
You closed the holiday season with a bang. Overall sales in December 2012 were 72.9% higher than 2011 and November sales increased by 74.9% over the previous year. Our percentage growth rate for these key months increased for the second year in a row, representing stronger activity in the marketplace against the larger base of sales numbers from the prior year.
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More people experienced this sense of magic in 2012 than ever before. We added 10 million new members last year, nearly doubling the total number of members to 22 million around the world. Since we opened our doors in 2005, more than 14 million shoppers have made a purchase and more than 100 million items have been sold. Etsy’s global reach expanded dramatically last year, with transactions taking place in nearly 200 countries. Today, Etsy is available in more languages than ever before, as we grew from one new language in 2011 (German) to five in 2012 (French, Dutch, British English, Italian and Spanish). We even collaborated with the Etsy community to help do the translations."
Source: Blog post from CEO Chad Dickerson, 28th January 2013
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