adidas receives an average of 5,300 likes or comments for each picture posted on Instagram

"Adidas has posted 49 photos over the quarter, and averages 5,292.4 likes and comments per photo. Over the last month, this has steadily increased as the brand has been posting more photos, averaging between 5-6 posts each week. Their engagement has climbed with the additional content, and last week Adidas saw over 50,000 likes and comments on their posts."

Source:  Simply Measured, 21st February 2013