Top 10 US shows for product placements in 2011

"Top 10 Primetime Programs with Product Placement Activity
Rank , Program, Network, Total Number of Occurrences
1 American Idol FOX 577
2 The Biggest Loser NBC 533
3 The Celebrity Apprentice NBC 391
4 Dancing with the Stars ABC 390
5 The X Factor FOX 312
6 Extreme Makeover: Home Edition ABC 224
7 America’s Got Talent NBC 220
8 Friday Night Lights NBC 201
9 America’s Next Top Model CW 178
10 The Amazing Race: Unfinished Business CBS 161
Source: Nielsen
Data from January 1 – November 30, 2011. Primetime entertainment programming on five Broadcast networks (ABC, CBS, CW, FOX, and NBC). First-run episodes only. As a result of coding enhancements implemented in 2009, occurrence counts now reflect the total number of show segments in which a brand/product appears or is mentioned."
Source:  Data from Nielsen, reported in NielsenWire, 20th December 2011