Nuts magazine saw over 200,000 interactions with its augmented reality issue in one week

"Nuts magazine clocked up over 200,000 interactions with its recent augmented-reality (AR) issue in just a week, according to its publisher IPC Media.
The lad’s mag’s first print issue of 2012 contained over 20 pieces of editorial content that readers could interact with when scanned with popular AR app Blippar.
Statistics released today by the publisher claimed that over 15,000 unique users generated more than 200,000 interactions, or “blipps”, with the issue using their smartphones.
This meant that on average, each user that interacted with the content did so 13 times."

Source:  NMA, 24th January 2012