"Let’s look at some statistics for 2011:
Launched Projects: 27,086
Successful Projects: 11,836
Dollars Pledged: $99,344,382
Rewards Selected: 1,150,461
Total Visitors: 30,590,342
Project Success Rate: 46%
Here’s 2010:
Launched Projects: 11,130
Successful Projects: 3,910
Dollars Pledged: $27,638,318
Rewards Selected: 322,526
Total Visitors: 8,294,183
Project Success Rate: 43%
Total pledges were just shy of $100 million in 2011. More than one million rewards were selected, nearly quadruple the year before. Approximately 1,000 projects were successfully funded each month. In fact, more projects succeeded in 2011 than launched in 2010."
Source: KickStarter blog, 9th January 2012
dentsu 2022 Media Trends
3 years ago
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