"Fandango claims that 50 percent of its movie fans are using its mobile ticketing after rolling out the program last year.
Fandango’s mobile ticketing is available theaters owned by Regal Entertainment Group, Hollywood Theaters and Reading Cinemas in the United States. The quick growth of the program can be attributed to Fandango’s surge in mobile ticket sales in 2011, claiming that the company saw a 73 percent year-to-year increase in mobile ticket sales in 2011."
dentsu 2022 Media Trends
3 years ago
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