"From day one, Instagram’s main priority has been building a great experience on its iPhone app — not on the web. But as it turns out, the photo-sharing service has become a huge web destination anyway: Instagram’s website is currently receiving 10 million page views each day, adding up to some 300 million page views per month, co-founder Kevin Systrom told GigaOM.
Such numbers would be impressive for any service, but they’re especially interesting given that the Instagram experience is so tailored to users of the app (currently available only on the iPhone), not viewers on the web."
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