More than 21m pictures have been created with Disney's Show Your Disney Side app

"Walt Disney World has introduced a number of new characters to its photo-generator application following a successful earlier launch with more than 21 million images created, in a move to increase engagement and further encourage fans to have fun with the brand.
The Show Your Disney Side app boasts a substantial amount of use with Disney fans, maximizing engagement and positive brand sentiment. Many of the millions of photos created were shared throughout social channels, which furthers a genuine fan-connection even more."
Source:  Mobile Marketer, 18th August 2015