"During the past two weeks, leading up to today's Aug. 14 release of Straight Outta Compton, he got his answer: The efforts of the four companies resulted in several attention-getting plays: When UFC champ Ronda Rousey knocked out Bethe Correia in 34 seconds on Aug. 1, the Straight Outta Compton label was right below her on the mat; there was an ad for the film that played during the first Republican presidential debate on Aug. 6; the "Straight Outta Somewhere" meme went viral with nearly 6 million personalized labels being shared on the Internet; and the word "Compton" was literally painted over the skies of Los Angeles."
dentsu 2022 Media Trends
3 years ago
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