"According to the worldwide TV market report from Futuresource Consulting, 4K TV shipments are expected to grow by 147 per cent in 2015, despite an overall 2 per cent fall in TV sales.
Global TV sales rose in 2014 by 3 per cent to reach 235 million units, with trade value up to $94 billion. The TV market landscape remains varied across the globe, with some regions, such as Latin America, experiencing significant growth, caused by the Brazilian World Cup and the start of analogue switch-offs in the region, which are set to continue beyond the forecast period. Europe, too, enjoyed 3 per cent growth. APAC, however, saw declines during 2014 but remained the largest region for TV demand, accounting for 37 per cent of shipments. With saturation in many countries within the region relatively low, Futuresource expects growth to return in the coming years."
dentsu 2022 Media Trends
3 years ago
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