"It’s Pay-TV boom time in Latin America. According to the regional advertising council LAMAC more than half of Latin Americans can currently access one or more Pay-TV platforms. That’s up from 36.3% since 2008 (the actual present-day statistic is 56.3%) – a significant advance that advertisers, the LAMAC stresses, are reportedly remaining a little slow to take advantage of, with over 85% of advertising campaign efforts targeting free channels, and only 10% of investment directed at Pay-TV."
Source: IP&TV News, 27th September 2013
Note - just because they can doesn't mean that they do
dentsu 2022 Media Trends
3 years ago
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