"India’s currency may be floundering but its smartphone market is on fire—sales have nearly tripled in the last year, led by the local upstart Micromax, which is nipping at the heels of Samsung for market share dominance. Micromax now commands a 22% market share, up from 18.8% in the first quarter. Samsung’s share has slipped to 26% from 32.7%."
Source: Data from IDC, reported by Quartz, 30th August 2013
dentsu 2022 Media Trends
3 years ago
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