"BuzzFeed reached record traffic of 85 million unique visitors in August. We are 3X bigger than we were just one year ago, 8X bigger than we were two years ago, and we have served more web pages so far in 2013 than we have in the entire previous five year history of the company. By this time next year we should be one of the biggest sites on the web.
[...]
Part of our strategy is being a great business. This sounds strange as a strategic goal, isn’t that obvious? But we are in a market where many traditional publishers are run at a loss by wealthy families and many high profile venture-backed startups generate no or little revenue. Surprisingly it is contrarian that we are running BuzzFeed as a profitable business. Jon’s incredible success turning BuzzFeed into a great business in just three years has been the reason why we've been able to hire so many other talented new people. So don’t forget to thank Jon for your job if you joined BuzzFeed within the last 3 years. ;)"
dentsu 2022 Media Trends
3 years ago
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