The app became popular thanks to a self-destruction feature that deletes photo messages, or “snaps,” seconds after they are opened. A big potential rival, Facebook'sFB +0.20% Poke app released earlier this year, quickly fell off the top rankings among free apps in the Apple store. Snapchat, meanwhile, stands at number 12 on Apple’s free app chart."
Source: WSJ, 9th September 2013
Earlier - 50 million a day in December 2012
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