"Snapchat users now watch 7 billion video clips every day, a source familiar with the matter told Business Insider, marking a big increase from just two months ago and raising the heat on the competition with Facebook.
The five-year-old mobile messaging service service, which has been valued at $16 billion in the private markets, has seen a dramatic spike in its video views, thanks in part to the introduction of Snapchat Stories — short video clips shared by users that are viewable for a period of 24 hours.
Snapchat's video views are up sharply from May 2015, when the company was reportedly generating 2 billion daily video views. In November 2015, The Financial Times reported that Snapchat's video views had climbed to 6 billion per day."
dentsu 2022 Media Trends
2 years ago
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