"Apple just reported the largest quarterly profit of any public company in history, again.
With profits of $18.4 billion for its first fiscal quarter of 2016, Apple beat the record it set last year by $400 million.
Apple’s profits largely hinge on iPhone sales. The company sold 74.8 million iPhones during the quarter, fewer than analysts expected — predictions had ranged between 75.4 million and 77 million iPhones, depending on who you asked.
Apple missed analysts’ estimates on revenue this quarter, but exceeded expectations on earnings. The company reported $75.9 billion in revenue, on the lower end of its own estimated range of between $75.5 billion and $77.5 billion. On average, Analysts thought Apple would report $76.59 billion in revenue. Analysts also said Apple would report $3.23 in earnings per share for the quarter; it reported earnings of $3.28 per share."
dentsu 2022 Media Trends
2 years ago
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