"According to the Financial Times, Apple Music has surpassed 10 million paying subscribers. The milestone comes just 6 months after launch, making Apple Music the world’s second-largest streaming music service behind Spotify.
This is a massive achievement for Apple, and even more impressive when you compare it to Spotify, which took roughly 4 years to reach 10 million. Spotify is currently miles ahead with over 20 million paying subscribers, but Apple is gaining at a much faster rate.
It’s game on in 2016. Industry analyst Mark Mulligan has now predicted that Apple Music will pass 20 million paid user by the end of this year. If Apple Music continues to grow at this pace, it could potentially top Spotify as the largest streaming music service by number of subscribers in 2017, assuming that Spotify maintains its current rate of growth."
dentsu 2022 Media Trends
2 years ago
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