More than 70 companies pay to let their ads be classified 'acceptable' by Adblock Pro

"After Marco Arment abruptly removed Peace, the first top-selling iOS 9 ad blocker, from the App Store, another app called Crystal has risen in its place. In fact, Crystal is now the number one paid app on Apple's mobile platform. The Wall Street Journal says reports that developer Dean Murphy has already earned around $75,000 (leaving out Apple's chunk) from sales of the 99 cent app. Not bad — but apparently it's also not enough. The Journal's piece also reveals that Murphy has entered into an agreement with Adblock Pro maker Eyeo GmbH that will allow other companies to pay so that their ads get through Crystal's filter.
Eyeo says its "acceptable ads" policy prohibits anything from being too intrusive or annoying. But over 70 companies (including Google and Microsoft) are already paying to be let through ad blocker technology — and there's potential for way more; Eyeo told the Journal that over 700 companies have ads that meet its criteria."
Source:  The Verge, 24th September 2015