"Why is Instagram ramping up messaging? Brina Lee, a software engineer for the app, told that it's in part because 40% of comments on Instagram posts are @mentions which name-check another member, showing that users already like to bring cool photos and videos to each others' attention. The new features will help them do so in a more efficient manner."
Source: Fast Company, 1st September 2015
dentsu 2022 Media Trends
3 years ago
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