"Desktops now represent 70% of paid search (compared to 77% in August 2013) while mobile/smartphones account for 30%. Current trends indicate that the share for desktops will continue to decline and hit 60% of paid search by the end of 2014 due to the organic increase of smartphone adoption. The uptick in smartphone adoption and usage can be attributed to better WiFi availability, greater mobile data bandwidth, and improved mobile landing pages, site and app experiences conducive to better facilitate mobile shopping. For the UK, mobile adoption has outpaced the U.S. (64%) with desktops only accounting for 56% of all paid search spend. Tablets account for a quarter of all search spend and mobile rose to almost 20% (from just 11% ten months earlier)."
Source: Data from Adobe, reported on it's blog, 16th July 2014
Methodology
"Based on advertiser data across key verticals in the U.S., U.K. and Germany, we looked at the various ad formats from Google including Product Listing Ads (PLAs) – which are becoming part of Google Shopping – to see how they’re performing for advertisers. The analysis is based on the most comprehensive set of industry data including $2+ billion of annual managed search spend of 500+ Adobe Media Optimizer customers and 200+ billion search impressions."
Note - lots more data in the blog post
dentsu 2022 Media Trends
2 years ago
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