"The five-year-old micro-blogging platform, which allows users to post images and video, has signed up We Are Social, Poke, AKQA and Bartle Bogle Hegarty as its first UK agency partners.
The partnership will give them access to Tumblr data and specialist training in a similar manner to Facebook’s Preferred Developer programme. It has signed up 12 agencies globally.
Tumblr, which receives 16.8bn page views monthly and hosts 80.5m blogs, does not have a UK operation. The agency tie-ups are intended to help them better use the platform for clients and boost creativity.
Foster’s, Topshop and Pringle of Scotland are among the few UK brands using Tumblr to post content, with many preferring Facebook and Twitter for their social-media advertising and brand building."
dentsu 2022 Media Trends
3 years ago
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