"In countries around the world, text-message traffic has been shrinking because Internet-powered alternatives are becoming so widely used. American carriers have fought off the decline — until now.
For the first time, the American wireless market saw a decline in the total number of messages sent by each customer each month, according to a report published Monday by Chetan Sharma, an independent mobile analyst who is a consultant for wireless carriers. In the third quarter of this year, cellphone owners sent an average of 678 texts a month, down from 696 texts a month in the previous quarter.
Though that’s a small dip, the change is noteworthy because for several years, text messaging had been steadily growing in the United States. Mr. Sharma said it was too early to tell whether the decline here would continue, but he noted that Internet-based messaging services, like Facebook messaging and Apple’s iMessage, had been chomping away at SMS usage. He said the decline would become more pronounced as more people buy smartphones. A bit more than 50 percent of cellphone owners here have smartphones."
dentsu 2022 Media Trends
3 years ago
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