The Nielsen report said it is too soon to determine whether these households are so-called “cord-swappers” - swapping the cable/satellite TV cord for the broadband Internet cord - but they are growing faster than any other segment of the “cross-platform” television marketplace.
While the percentage of Internet-only TV homes is still relatively small - less than 5% of all TV households - they grew 22.8% over the past year, according to the report, which reflects data for the third quarter of 2011 vs. the third quarter of 2010."
Source: MediaPost, 9th February 2012
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