Android has nearly 60% share of shartphones among first time buyers

"Apple was named the best-selling U.S. handset brand during the fourth quarter, according to a new report from the NPD Group.
However, the findings suggest that while iOS has won this battle, Android is really winning the war.
Not only do 48 percent of all smartphone buyers own Android smartphones (versus a close 43 percent on iOS), there is a much bigger disparity for first-time smartphone buyers. Android is attracting more than half of them at 57 percent, while Apple is considerably behind at 34 percent."
Source:  CNET, 6th February 2012