"OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015, according to research from market research and consulting company Parks Associates examining video piracy, credential sharing, and its impact on OTT revenue.
The report – The Cost of Piracy – shows 6 per cent of US broadband households use an OTT video service that is paid by a person living outside of the household. It also analyses usage and impact of live-streaming applications such as Meerkat and Periscope, which are used to ‘share’ broadcast events such as Game of Thrones episodes and the Mayweather-Pacquiao fight."
dentsu 2022 Media Trends
2 years ago
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