Currently there are some 100,000 Taobao merchants offering farming products on the platform, and overall sales for the category has grown at an annual rate of 180 percent over the past three years.
Taobao said by launching the specialized “vertical” site, it aims to support the entire agriculture supply chain, by not only providing farmers with access to quality inputs and advanced farming technology, but also by helping them to sell farm produce through Internet."
Source: Alizila, 14th July 2015
FYI - no definition of what 'farming products' are, but I guess it's more than just spades & pruners...
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